The journey began with just a logo and business card. Over the past decade, Curtis and I have collaborated on various iterations of his brand, embracing changes from the "dark ages" of flash-based websites to contemporary solutions. Together, we've enjoyed the process of infusing life into his brands. My focus has been on crafting a unified, sophisticated, and elevated identity system, mirroring his brand's core belief: good design isn't a luxury, it's a necessity.